Paradise Art Lab Festival, Jangchung
Brand Identity
Art Direction
Paradise Art Lab Festival is a site-specific art and technology festival held in Jangchung, Seoul.
Team Baby (WIP)
Visual
Identity
Art Direction
Packaging An album redesign project that interprets Team Baby by The Black Skirts through ASCII art, translating love as partnership into a visual system built on limitation, repetition, and time.
Haze (WIP)
Brand Identity
Art Direction
Packaging
A self-tanning oil brand inspired by heat haze, designed to express glow as a gradual, buildable atmosphere rather than an instant effect.
The visual identity draws from the way air blurs and bends in strong sunlight, using soft, wavy shapes to convey warmth, movement, and change in place of sharp, rigid lines.
PepOh
Brand Identity
Art Direction
PackagingPepOh is a non-alcoholic beverage brand created to remove confusion around alcohol-free drinks.
While many non-alcoholic beers still contain small amounts of alcohol, PepOh offers beverages that are completely alcohol-free.
Draper James
Marketing Assets
Email & Social Media Design
Paid Media Assets
Retail Promotion
Image EditingFounded by Reese Witherspoon, Draper James is a Southern-inspired lifestyle brand that celebrates style, grace, and charm. The brand is known for its vibrant, playful, and timeless designs across women’s fashion, accessories, and home decor.
Olympic Games, Paris 2024
Poster DesignA six-part poster series inspired by the Olympic rings, with each piece representing a different country.
Using vibrant colors and dynamic forms, the series celebrates motion, unity, and the spirit of international collaboration.Minjung Lee is a graphic and visual designer based in New York.